total market demand

total market demand
The total volume of a product or service that would be bought by a defined consumer group in a defined geographic area in a defined period in a defined marketing environment under a defined level and mix of industry marketing effort.

Big dictionary of business and management. 2014.

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  • Market trend — Statues of the two symbolic beasts of finance, the bear and the bull, in front of the Frankfurt Stock Exchange. A market trend is a putative tendency of a financial market to move in a particular direction over time.[1] These trends are… …   Wikipedia

  • aggregate demand — total market demand for goods and services …   English contemporary dictionary

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